Evaluation-Prezi-Technology used for Coursework

In this prezi we were explaining the various pieces of technology( including blogger and Youtube) that we used during the construction of our opening scene and that were very useful in helping us make the best product possible. We explain how each certain piece of technology helped us in different aspects of the construction process and how without them we could not make a worthy opening scene.

Evaluation-Target Audience Feedback

Evaluation- Target Audience Research Summary

Survey Monkey Results Evaluation:

During the process of making and finishing our film, we knew that it was going to be extremely important to receive constructive criticism, which would overly help us to see our work from a different perspective. Whilst looking at your own work, the views that you perceive, based on quality can sometimes be prejudice; due to it being your own creation. However, through other people seeing our work, we could really see as a group what we needed to improve on and the adaptations that could be made. Through using survey monkey, we were able to create a number of different analysis questions that really would help us to gain many different opinions. We were then given the opportunity to hand our surveys out to a number of different people, who were from different cultural backgrounds, age, race, religion, gender etc to get a real strong feedback. During this process, we found through looking at our feedback that there were reoccurring themes of things that we could change, whilst things that were perceived as positive. I am now going to explain these different responses and how they helped us during the final editing process. 

Many of our feedback forms agreed on a few clips that they found effective and were happy with. The most reoccurring response for success was the clip of Danika (Xhuliana) circling the three girls heads. This clip was seen to be successful as it really highlighted to the audience what was happening during the process of our two minute clip. We were very happy with the feedback regarding the circling frame scene as our main intention of this clip was to increase the viewers awareness about what was happening. Through our feedback we have seen that we were successful in creating this effect. Another success that we found apparent through our feedback forms was the flashback scene. Many people agreed in certain ways that this scene was effective because it highlighted the reason Danika wanted to seek revenge. We were also very delighted with this feedback because we knew that with only two minutes to film a psychological thriller introduction, we needed to be very clear about the plot; and this has been achieved as seen through the feedback.

Whilst creating our questionnaire on survey monkey, we also allowed our audience to have the chance to give us some negative criticism. By receiving this criticism we were able to view our work from another person’s point of view, meaning we were able to make correction that we had not picked up our self. One critic who we found helpful said that they found there was lighting problems in the last two clips. When looking back on our work, we did realise that there were major continuity problems, and therefore we were able to edit the last two clips to make the lighting more similar. This was very helpful because it allowed us to see the corrections needed, that we had not picked up on from our own terms. Another re occurring criticism that we had was that the death scene of Lily (Shannon) was very dark and therefore editing it would be a good idea, so that the impact on the audience was greater. This gave us the opportunity to go back over this clip and make adaptations to it, so that the audience were more affected by Lily’s death. Overall we were very happy to receive negative criticism from our questionnaire, as this meant that we could go back and make changes to the clips that did not fit the audience’s specification. We found it awakening to see our film through the eyes of others and we have made our best efforts to change the clips to the greatest of their capacity. 

In order to make our film better, there are many changes that we could make, which would mean our psychological thriller was more overly effective. Through receiving all of our important feedback, we were able to more easily identify the areas of our thriller that were effective, whilst looking at other parts that failed to reach a higher expectation. I think that throughout our two minute introduction the main problem was continuity. Whilst many scenes matched perfectly, there were others that did not really give the right effect we were looking for. There were firstly problems with the lighting, such as the window and park scene, meaning that this declined from the impact on our audience. To change this, we would have to go back into prelim and try to edit the lighting and contrast on some clips, so that they matched up more with lips that were sonly going to follow. We would also have to work on cropping clips so that the matching up of actor’s gestures would be more instinct. Finally, we would re access the video format, in terms of which clip follows each other. During our feedback, we were told that some clips could be a bit over repetitive, and therefore as a group we would like to re analyse this and see where there is room for improvement. 

In conclusion, if we were to re start this process over, I think there would be multiple scenes that we would like to re try, in order to make the effects more dramatic. As a group we felt that there were a few problems associated to the lighting of the park scene. If I was able to re do this clip I would be more inclined to try start sooner in the day, so that the death scene had a greater impact. We felt that due to the lighting, the image was not as clear as it could have been portrayed; had we started earlier. Secondly, if we had the opportunity, we all agreed that we would have liked to re edit the window scene. We hold this viewpoint because we did not realise until the editing process that there were problems with continuity, and through our feedback, we did realise that this was apparent to the watching audience. If we were to re do this clip, we would have started, again at an earlier time so that the lighting outside the window was more accurate and similar between the clips. Last but not least, we would have also liked to make changes to some of the shots we used in the flashback scene. Although we feel as a group that there were clips that we used which were appropriated, there were some clips that ended up very blurry, as we had to edit them to make them a larger size. This also took away from the effectiveness of our video. Overall, we are very happy with the opportunity feedback has provided us with. 

Evaluation- Survey Monkey Results

Below are ten print screens from our survey monkey questionnaire on our two minute psychological thriller opening sequence (Danika). Each of the print screens represent the ten questions that we asked our target audience which are 15 to 25 year old females, we also got males to take the survey to see what they thought of the two minute opening sequence and if they would be interested in watching the rest of the film. 

This is a print screen of the open page on survey money after logging in. As you an see we have our survey up called Blue Sky Productions - Danika Questionnaire. You can see from the print screen the a number of ten people from our target audience have viewed our film. Below are going to be another ten print screens showing each question from the questionnaire and the responses we got from our target audience. This will help to evaluate our film in knowing if our target audience thought it was a success and if they would be interested in watching the whole movie. We also got a few males to watch the film and take the questionnaire, in order to see if they would enjoy our film as well, therefore we can expand our target audience, increasing profit in the future.

This is the first question that was asked in the questionnaire " are you male or female?", as you can see from the print screen there were 30% of males that took part in the questionnaire and 70% that were females. This helps us to see which gender viewed our film and liked it best.

As you can see this is the second question asked "what was you initial thoughts whilst watching our film?", from this question we got a good deal of positive feedback from our target audiences. Most of our audiences liked the story line and wanted to keep on watching the film, as they found it interesting. 

This is a print screen showing the third question on the questionnaire "what did you think about the settings we used for our psychological thriller?", we got positive feedback from the audiences. Most thought that the use of different scenes made the film more effective in that it was more entertaining and the different scenes also fit in well with the story line.

This is the forth print screen and question from the questionnaire, "what did you think about the character representation?" most people thought that the roles with the film were played well and effectively  specially Danika's role as she acted well and made her seem creepy which was needed for a role. They also liked the make up and costumes that we used to represent each character. 

This is the fifth print screen showing the fifth question "did our introduction make you want to watch the rest of our film?". You can see from the print screen that we received 100% from our audiences that said they would watch the rest of the film, this was from both boys and girls. 

This is the sixth print screen and question from the questionnaire " did you think the title of the film was relevant to our two minute introduction?"  to our film. Again we received 100% results from our audiences agreeing that the title was relevant to the opening sequence, i mainly think because the its named after the main character and the killer of the film.

This is the seventh print screen showing the the seventh question " what effect did the sound effects have on you, based on our two minute introduction ". As you can see received positive feedback on the question as most people thought that the sound and music effects helped to build more tension in the film and made some people even jump. 

This is a print screen of our eighth question " do you think the opening scene is effective on drawing in the audience?" and the responses we received. As you can see we received 100% from both males and females thinking that the opening scene is effective in drawing in the audience.  

This is another print screen showing the ninth print screen and question on the questionnaire "what do you like most about our opening scene?" from looking back at the feedback we received most people said that they liked the circling of the three girls faces as it left them think what will happen to them. They also liked the flashback scene in black and white and killing scene. 

Finally this is a print screen showing the tenth and last question on the questionnaire "what do you think could have been improved?", we found out that most of our audiences said that the acting could have been improved and the each scene could had a better flow transaction. This has helped us as we know know what could be improved so that the target audience would enjoy the film even more.

Evaluation- Interviews of Target Audience

Evaluation: This is a video on the responses we got from our two minute psychological thriller after viewing it for the first time. We had three different people view the video and then we asked them a few questions from our survey money questionnaire on their thoughts about the video. This will help us know what people thought about the film such as what they thought went well and what we could have done to improve, so that the video is attractive to our target audience.

Evaluation-Target Audience Research

This is our target audience reasearch whereby we get a mixture of our target audience and we film film their reactions to our finished opening scene. We have done this to give us an insight as to whether or not we have created a product that actually appeals to our target audience, so does the genre we chose actually leave them on the edge of their seats or not, is the music used good for building tension and creating an eerie atmoshpere or not etc.We could then use this to help us improve any films that we may do later on.

Evaluation- Reaching out to target audience

Researching out to target audiences

After finishing our psychological thriller, it was extremely important for our group to reach out to our target audiences. This is important because with out following this process, we could not have seen what the viewers thought regarding our thriller. Audience feedback is crucial during the filming process because without receiving target audience feedback, we as the film producers would be unsuccessful in promoting our psychological thriller. The main reason media companies produce target audiences is because this ensures a higher prophet rate during release. If we released our video into the world of media,with out firstly receiving feed back, our thriller could be inappropriate for our target audience; and therefore fail in the media industry.

We decided that in order to receive target audience feedback, we would release our two minute thriller introduction onto a social networking site; facebook. Facebook has over millions of users and therefore we could receive a lot of feed backs regarding the quality and effects that our thriller had on the audience. Facebook is a worldwide used networking site, and this overly meant that we could receive feedback from all types of different people (e.g different genders, races, ethical backgrounds, ages, cultures). This is a positive decision that we made because is means that we are ensuring a full coverage of our target audience. If we were only to address one race for example, this could mean that one viewpoint is help throughout. However, by addressing all different races, this meant that we could have a range of different responses; negative and positive.

I chose to put a link up on my facebook page, which as shown (left) allowed the audience to watch and comment on our psychological thriller; based around their individual viewpoints. Whilst making a survey monkey questionnaire for our viewers to complete, we also allowed them to express their opinions, without being asked specific questions. This is an important form of feedback because it means the audience can respond regarding their viewpoints, without having to answer in a specific way. I posted our video through the use of youtube, so all the viewers had to do was click on the link i posted on facebook; and then they were able to view our psychological thriller.

The image on the right shows a range of different people that liked our psychological thriller. As well as the audience commenting on our thriller, they also had the opportunity to like it. This is important because people can express their views regarding our film, through this form. By liking our film, this allows us to see that our target audience approves of the ideas and conventions that we have reintroduces through our introduction. This also allows our group to recognise that the work we have produced, would most likely be successful in the media industry; due to the amount of support it received. The picture further shows that we have addressed all forms of our target audiences, as they are all from different backgrounds, ages, genders, etc. This is important for the overall feedback process.

Finally, this image shows a range of different feedback's that we received from our target audiences. Our overall feedback was very positive, which we were extremely happy about because one of our main goals was to address our target audiences effectively. Some responses that we found highly important were those such as Connor's and Collins'. We found these feedback's overly helpful because they really did give us a wide overview of the thoughts concerning our psychological thriller. These feedback's allowed us to recognise the audiences favourite moments, and therefore we could possibly add more emphasis on these clips; on a later basis. As shown from the picture on the left, facebook did really help us to address all of our target audience; as we hoped. Not all of the people that commented are local to our area, and therefore we were really able to get a large range of ideas from a wide amount of parties. With out the use of facebook, I think it would have been extremely hard to address our target audience as effectively.

Overall, I think that researching out to target audience through the use of facebook has been extremely helpful. Facebook has allowed our group to recognise that our chosen target audience is actually quite accurate, and they are very happy with the outcome; regarding the effect our thriller had on them. The use of target audience feedback has allowed us as a group to analyse our work from a different viewpoint, that is not biased, and to think about alterations we could possibly correct; in order to make our thriller fit the target audience more accurately. We are extremely happy with the feedback we have received and the opportunities it has provided us with, regarding the improvements of our work.